BANDPAGE AUGUST 2015
Everyday we’re studying customer conversion rates”
1. Be where your customers are
People are listening to you on streaming way more than they are visiting your Facebook--need to be there!
for some ppl say they listen to faves once a week/every other week, compared to visiting website twice a year
“Fans are spending way more time and energy on streaming sites”
they now have deals with all partners she can’t sell stuff on spotify, etc unless she has bandpage
many artists simply don’t understand how valuable a lot of people either are or could be (I love Ryn, but haven't had a chance to give more money)
2. Know who your customers are
some will spend thousands, some won’t spend anything
launched on Spotify August 13, 2014
***lyrics are the second most-searched thing on google - why hasn’t the music industry gotten into this
*he’ll give me that link
don’t just send the same offer to every fan/platform--optimize it!
they work with streaming services to analyze with their own engine how big a fan is 5 times? 150 times? favorited a song? added to playlist?
shows a big difference if you want a private show vs. a t shirt
as long as artists offer levels of things - $5 t shirt vs $1000 ticket - the algorithm will decide which to offer the fan automatically
when looking at millions of data points, specific points pop up
potential to drive millions of incremental revenue - BIllboard article
gaming industry, etc have picked up on this, and it has likely helped them earn many millions or billions more
back in the day, if you bought a CD and listened to it a million times, the artist would never know now it’s all online, we know that now
your biggest fan on a streaming site might only make you a dollar by listening all the time, but they’ll give you $1000 if they can
the email click through rates are much higher for the emails it automatically sends out when you’re a superfan
bandpage push - what pops up on rhapsody when I’m listening and a superfan
I have to listen to the artist a lot, and then listen again for the thing to pop up -- it won’t just randomly do it
“it has to be a great experience for it to work” - 34 minute mark
Rhapsody is the first to do the push notifications
now that it’s work for them, what about the other 1 billion users on all services around the world
“it’s been a belief of ours…” 40 minute mark “believe it’s a revolutionary moment, like when streaming popped up
***don’t talk about the email bits
_____________________________________________________________________________________________________________________________________
TUNEIN ANNOUNCEMENT
They tout sports, but it’s only listening no video old fashioned
a lot use in the car/mobile, so they focus on just audio
100k stations around the world, 200 platforms, 60 million users (monthly)
cars, connected TVs, sonos, phones, amazon echo…
launch of TuneIn Premium - all those things you want to listen to
stations: music, sports, talk,
NPR, BBC, USA Today, ESPN, CNN - all have already you’re basically listening to the broadcast
“the radio dial that extended your ability to listen from 70 stations to 100,000”
looks a lot like a satellite radio experience, but everywhere in the world, an infinite number of stations, and not just in your car
polled users - what content do you want
music - 600 commercial free stations
starting with internet radio, later in the year it’ll be terrestrial as well (without the ads)
internet - 977, digitally imported (???)
audiobooks - unlimited listening to library of 40k books
sports - multi-year MLB deal - home and away, every device British soccer German soccer
shows that look at the sports, recaps, etc. if you’re a Yankees fan, but living elsewhere can tune in
ALSO - podcasts - 5.7 million podcasts
$7.99/month hoping to have the cable model but for audio
there will still be a free model 100k stations worldwide
Pandora - 4% of users become premium Spotify - 25% of users become subscribers
They have really different offerings for this “unique content is going to be really complimentary”
took a year to develop all of this multiple years on the relationship side
they had to work with minor league baseball in order to show they were ready for major league
Canada, UK, US and more to come later
it’s really interesting because this is *unique content*--all the other streaming services have the same content, just organized differently
room for almost anything
LA venue The Echo has a thing where they stream shows Pitchfork has a channel Fedde Le Grand has one
Toyota streamed Stagecoach
_____________________________________________________________________________________________________________________________________
MUSIC DEALERS MUSICDEALERS AUGUST 2015
want ppl to use indie artists and lesser-known songs, so they are a tastemaker and not just piggybacking on the famous names and songs
sonic identity workshop with Spotify and McDonalds before the Sochi Olympics
make sure their music choices were more consistent throughout marketing
“is it possible that mcdonalds is good for something” -- The Wild -- No Wyld -- McDonalds used it in a commercial and it broke them (they had to change their name because they became famous
Coca Cola global partner
$15 million in total for indie artists since 2008
they have someone on staff at Coca Cola’s HQ
18,000 artists
_____________________________________________________________________________________________________________________________________
PROJECT MUSIC CALL
Project Music is JUST music - is Atom Factory?
2.2 million raised - all companies
DART fully funded KaraoQ gone to market a few in beta 3 months out from it ending
a lot of people coming out of the woodwork since the first one did well
year 2 reasonably bigger - show growth, and in who is involved
EC working on helping music entrepreneurs all year round, not just the competition curriculum, beefing up mentor pool year round
member - access to mentor pool, and music industry folks, pre-flight program (for those getting started in startups) (not limited to music)
heather is doing all the music tech coming on board
incubator in chicago - music tech?
Nashville is built for supporting music tech program all major publishers, labels, PROs, etc really close by--good for building relationships
____________________________________________________
PANDORA - SPONSORED LISTENING
beta for a year or so
straightforward to make people engage with ads
15 seconds for an hour - actively make the choice to watch a video, or be involved - slideshow, 360 degree product views
Land Rover, Gatorade, corona, Yunegling,
different cost model - cost per engagement, not per impression only charged when someone does it
click thru - engagement rates - “very high” - above 3%
2:30 minute videos - ppl only asked to watch 15 seconds, many watch more
thank you audio ad from the sponsor thanks for listening, and then back to regular listening with regular ads
listeners loving - beta was to prove that they liked it
happy listeners = happy advertisers ppl been taking pandora and advertisers on social for the free hour
some will always be happy to pay, some who won’t mind ads
____________________________________________________
UR RADIO
“you are radio”
you can chat and listen in sync
you can talk over the song or pause the song and discuss the song
kind of like video games, where you’re playing and you’re talking to people around the world
high quality audio - a human’s natural frequency - makes the music more clear and crisp
working on a way for tiny indie artists to submit their own music without having to go through labels and whatnot
as a band, I could annotate a song (this is my favorite lyric, listen for the chord change, etc.)
you can host live talk shows, live shows, etc.
“periscope for live music” - no video, but that may be coming later
*they have a list of influencers they’re working with - they'll send me that list
2 years to build
by the end of 2015 they’re aiming for 100,000 users
______________________________________________________________________
NEW MUSIC SEMINAR - Ad-Supported Streaming #NMS
Perception - the value of music is high, but the perceived value of music is low - that’s why people don’t want to pay $10 a month for it
______________________________________________________________________
SUMMERFEST - Bob Babisch
He’s been there 38 of the 48 yrs
Lake Michigan shoreline in Milwaukee
10 permanent stages
several which can hold thousands of people
12 days this year
550-600 bands
4 people book it
10/night 55 national bands per night
$19 to get into the show $8 during the day
a few shows are regular shows, just under the Summerfest umbrella but that gets you into Summerfest
much more sponsor driven than ticket driven for the people, keep the ticket price low
Rolling Stones doing one non-stadium show in America, this
they’re looking at 2016 now - amphitheater shows In august look for smaller ones
fav 60-70 bands, send offers out then another one once they start hearing September-Oct people start reaching out to them
middle of April is when they finalize, busy until then
they have a hard time filling all the slots during all those days
first time acts - Lecrae, Gogol Bordello,
tries to see 3-4 songs of every band
820-950/75 k
many people come a few days out of it probably not many doing the same
brand loyalty - Miller, Harley Davidson, US Cellular, Uline,
______________________________________________________________________
DRIP.FM
a revamp - not Drip.FM just Drip
still subscribing to indie labels and artists
+ nonprofits (Dave Eggers is on it), visual artists,
still curated - not everyone
raised just over $1 million - a few angels, Tom Conrad from Pandora, a few others
not about owning content but being a member of a community
____________________________________________________
PANDORA CALL
because Pandora isn’t on demand, if people discover something and love it, they have to go and buy it, or go see the person live
the same can’t be said for Spotify
means it is in addition to sales, not replacing it
*story about
___________________________________________________
SAMSUNG AT MUSIC FESTIVALS
Christ Lardi, PMK (call at Newark airport)
They filmed their SXSW shows for VR - the ones at Gov Ball
Going to half a dozen festivals this year, and different ones
Lolla (July 31 - Aug 2), SXSW, Essence (4th of July), ACL (first two weekends in October)
Do a good job of having people use the phone and discover how it works and certain features without hitting them over the head with it
S-Pen - why does my phone have a pen, so they have you play around with it in a constructed way to see how good it is
At some of the appropro festivals, they upgrade people simply for having their products, making the experience incredibly special
Really expensive tickets...if even available to the public
rory roth@pmk (Made in America) emily from gov ball - working on budweiser global (Made in America)
______________________________________________________________________
Everyday we’re studying customer conversion rates”
1. Be where your customers are
People are listening to you on streaming way more than they are visiting your Facebook--need to be there!
for some ppl say they listen to faves once a week/every other week, compared to visiting website twice a year
“Fans are spending way more time and energy on streaming sites”
they now have deals with all partners she can’t sell stuff on spotify, etc unless she has bandpage
many artists simply don’t understand how valuable a lot of people either are or could be (I love Ryn, but haven't had a chance to give more money)
2. Know who your customers are
some will spend thousands, some won’t spend anything
launched on Spotify August 13, 2014
***lyrics are the second most-searched thing on google - why hasn’t the music industry gotten into this
*he’ll give me that link
don’t just send the same offer to every fan/platform--optimize it!
they work with streaming services to analyze with their own engine how big a fan is 5 times? 150 times? favorited a song? added to playlist?
shows a big difference if you want a private show vs. a t shirt
as long as artists offer levels of things - $5 t shirt vs $1000 ticket - the algorithm will decide which to offer the fan automatically
when looking at millions of data points, specific points pop up
potential to drive millions of incremental revenue - BIllboard article
gaming industry, etc have picked up on this, and it has likely helped them earn many millions or billions more
back in the day, if you bought a CD and listened to it a million times, the artist would never know now it’s all online, we know that now
your biggest fan on a streaming site might only make you a dollar by listening all the time, but they’ll give you $1000 if they can
the email click through rates are much higher for the emails it automatically sends out when you’re a superfan
bandpage push - what pops up on rhapsody when I’m listening and a superfan
I have to listen to the artist a lot, and then listen again for the thing to pop up -- it won’t just randomly do it
“it has to be a great experience for it to work” - 34 minute mark
Rhapsody is the first to do the push notifications
now that it’s work for them, what about the other 1 billion users on all services around the world
“it’s been a belief of ours…” 40 minute mark “believe it’s a revolutionary moment, like when streaming popped up
***don’t talk about the email bits
_____________________________________________________________________________________________________________________________________
TUNEIN ANNOUNCEMENT
They tout sports, but it’s only listening no video old fashioned
a lot use in the car/mobile, so they focus on just audio
100k stations around the world, 200 platforms, 60 million users (monthly)
cars, connected TVs, sonos, phones, amazon echo…
launch of TuneIn Premium - all those things you want to listen to
stations: music, sports, talk,
NPR, BBC, USA Today, ESPN, CNN - all have already you’re basically listening to the broadcast
“the radio dial that extended your ability to listen from 70 stations to 100,000”
looks a lot like a satellite radio experience, but everywhere in the world, an infinite number of stations, and not just in your car
polled users - what content do you want
music - 600 commercial free stations
starting with internet radio, later in the year it’ll be terrestrial as well (without the ads)
internet - 977, digitally imported (???)
audiobooks - unlimited listening to library of 40k books
sports - multi-year MLB deal - home and away, every device British soccer German soccer
shows that look at the sports, recaps, etc. if you’re a Yankees fan, but living elsewhere can tune in
ALSO - podcasts - 5.7 million podcasts
$7.99/month hoping to have the cable model but for audio
there will still be a free model 100k stations worldwide
Pandora - 4% of users become premium Spotify - 25% of users become subscribers
They have really different offerings for this “unique content is going to be really complimentary”
took a year to develop all of this multiple years on the relationship side
they had to work with minor league baseball in order to show they were ready for major league
Canada, UK, US and more to come later
it’s really interesting because this is *unique content*--all the other streaming services have the same content, just organized differently
room for almost anything
LA venue The Echo has a thing where they stream shows Pitchfork has a channel Fedde Le Grand has one
Toyota streamed Stagecoach
_____________________________________________________________________________________________________________________________________
MUSIC DEALERS MUSICDEALERS AUGUST 2015
want ppl to use indie artists and lesser-known songs, so they are a tastemaker and not just piggybacking on the famous names and songs
sonic identity workshop with Spotify and McDonalds before the Sochi Olympics
make sure their music choices were more consistent throughout marketing
“is it possible that mcdonalds is good for something” -- The Wild -- No Wyld -- McDonalds used it in a commercial and it broke them (they had to change their name because they became famous
Coca Cola global partner
$15 million in total for indie artists since 2008
they have someone on staff at Coca Cola’s HQ
18,000 artists
_____________________________________________________________________________________________________________________________________
PROJECT MUSIC CALL
Project Music is JUST music - is Atom Factory?
2.2 million raised - all companies
DART fully funded KaraoQ gone to market a few in beta 3 months out from it ending
a lot of people coming out of the woodwork since the first one did well
year 2 reasonably bigger - show growth, and in who is involved
EC working on helping music entrepreneurs all year round, not just the competition curriculum, beefing up mentor pool year round
member - access to mentor pool, and music industry folks, pre-flight program (for those getting started in startups) (not limited to music)
heather is doing all the music tech coming on board
incubator in chicago - music tech?
Nashville is built for supporting music tech program all major publishers, labels, PROs, etc really close by--good for building relationships
____________________________________________________
PANDORA - SPONSORED LISTENING
beta for a year or so
straightforward to make people engage with ads
15 seconds for an hour - actively make the choice to watch a video, or be involved - slideshow, 360 degree product views
Land Rover, Gatorade, corona, Yunegling,
different cost model - cost per engagement, not per impression only charged when someone does it
click thru - engagement rates - “very high” - above 3%
2:30 minute videos - ppl only asked to watch 15 seconds, many watch more
thank you audio ad from the sponsor thanks for listening, and then back to regular listening with regular ads
listeners loving - beta was to prove that they liked it
happy listeners = happy advertisers ppl been taking pandora and advertisers on social for the free hour
some will always be happy to pay, some who won’t mind ads
____________________________________________________
UR RADIO
“you are radio”
you can chat and listen in sync
you can talk over the song or pause the song and discuss the song
kind of like video games, where you’re playing and you’re talking to people around the world
high quality audio - a human’s natural frequency - makes the music more clear and crisp
working on a way for tiny indie artists to submit their own music without having to go through labels and whatnot
as a band, I could annotate a song (this is my favorite lyric, listen for the chord change, etc.)
you can host live talk shows, live shows, etc.
“periscope for live music” - no video, but that may be coming later
*they have a list of influencers they’re working with - they'll send me that list
2 years to build
by the end of 2015 they’re aiming for 100,000 users
______________________________________________________________________
NEW MUSIC SEMINAR - Ad-Supported Streaming #NMS
Perception - the value of music is high, but the perceived value of music is low - that’s why people don’t want to pay $10 a month for it
______________________________________________________________________
SUMMERFEST - Bob Babisch
He’s been there 38 of the 48 yrs
Lake Michigan shoreline in Milwaukee
10 permanent stages
several which can hold thousands of people
12 days this year
550-600 bands
4 people book it
10/night 55 national bands per night
$19 to get into the show $8 during the day
a few shows are regular shows, just under the Summerfest umbrella but that gets you into Summerfest
much more sponsor driven than ticket driven for the people, keep the ticket price low
Rolling Stones doing one non-stadium show in America, this
they’re looking at 2016 now - amphitheater shows In august look for smaller ones
fav 60-70 bands, send offers out then another one once they start hearing September-Oct people start reaching out to them
middle of April is when they finalize, busy until then
they have a hard time filling all the slots during all those days
first time acts - Lecrae, Gogol Bordello,
tries to see 3-4 songs of every band
820-950/75 k
many people come a few days out of it probably not many doing the same
brand loyalty - Miller, Harley Davidson, US Cellular, Uline,
______________________________________________________________________
DRIP.FM
a revamp - not Drip.FM just Drip
still subscribing to indie labels and artists
+ nonprofits (Dave Eggers is on it), visual artists,
still curated - not everyone
raised just over $1 million - a few angels, Tom Conrad from Pandora, a few others
not about owning content but being a member of a community
____________________________________________________
PANDORA CALL
because Pandora isn’t on demand, if people discover something and love it, they have to go and buy it, or go see the person live
the same can’t be said for Spotify
means it is in addition to sales, not replacing it
*story about
___________________________________________________
SAMSUNG AT MUSIC FESTIVALS
Christ Lardi, PMK (call at Newark airport)
They filmed their SXSW shows for VR - the ones at Gov Ball
Going to half a dozen festivals this year, and different ones
Lolla (July 31 - Aug 2), SXSW, Essence (4th of July), ACL (first two weekends in October)
Do a good job of having people use the phone and discover how it works and certain features without hitting them over the head with it
S-Pen - why does my phone have a pen, so they have you play around with it in a constructed way to see how good it is
At some of the appropro festivals, they upgrade people simply for having their products, making the experience incredibly special
Really expensive tickets...if even available to the public
rory roth@pmk (Made in America) emily from gov ball - working on budweiser global (Made in America)
______________________________________________________________________
